The Content Company
Content that gets noticed.
Words that get results.
BeCreative creates editorial, branded and digital content for leading publications, businesses and organisations — from a single sponsored article to an entire magazine.
- 2005writing for publishers and brands
- Dublinbased, working worldwide
- Print + digitalmagazines, articles, campaigns
What we do
Trusted with the stories that matter
We write and edit features every day across entertainment, culture, travel, lifestyle, food and drink, retail, business, education, recruitment, healthcare and well-being.
Diverse editorial content
Variety is something we are very used to. On a daily basis we write and edit features across a wide range of topics for national and international titles.
Content and campaigns
Generating ideas is part of our company DNA. We support partners by creating campaigns and sales proposals which generate business for them and us.
Client services
We are trusted by our publishing partners with their most valued clients. Once a detailed brief is agreed, the client can be as involved as they want.
Publications we’ve worked with
Major titles, all over the world
Irish Independent, Sunday Independent, The Herald, RTÉ Guide, The Sunday Times, Irish Daily Mail, The Wall Street Journal, The Washington Post and more.
Testimonials
We build strong long-term relationships
Publishers, agencies and brands keep coming back because the work holds up — from idea to sign-off.
I met the team in 2007 and have been working with them ever since, wherever I have worked. The content they create is always cutting edge and they have worked on diverse topics from fintech to diabetes. I have recommended them to many clients and businesses in the USA and Norway and will continue to do so.
Sigurd Gran
Former Country Manager, MediaPlanet Ireland
BeCreative have provided excellent advertorial content to INM for over 10 years. They work closely with INM’s clients from idea creation all the way through to final sign off and publication. They have become an excellent partner for us.
Karen Preston
Group Advertising Director, Independent Newspapers
The Spud supplement for National Potato Day was a pleasurable experience. Good planning, while listening to the client’s design and content wishes, led to the production of a top quality end product.
Lorcan Bourke
Bord Bia — Irish Food Board
How we work with clients
Step 1: Concept or brief
Whether we are writing a company blog post, press release or an entire magazine, we start with the goals of the campaign. For larger bodies of content we meet, discuss what to include and draft a page plan together.
Step 2: Ideas and first drafts
If you already have an idea, we sharpen it. If you want ideas from scratch, we send a list of engaging options to choose from. Once the plan is signed off, we craft the content and revise until it is right.
Step 3: Final sign-off
When the copy is approved and images are supplied, we send pages to the designer or upload directly to a CMS. You give final approval before the content goes live. This is where the magic happens.
Our work
Bespoke magazines, articles and digital content
A selection of recent work
See magazines and campaigns for publishers and brands.Bespoke magazines
Magazine and printed work that has engaged hundreds of thousands of readers. A senior editor coordinates the writing team, and clients stay informed throughout.
Articles and content marketing
Sponsored pieces that are engaging, enjoyable and informative. When readers have less than eight seconds of attention, the story has to land.
Blogs and social media
Company blogs, social posts and ad copy that grab attention with concise, creative writing our team crafts every day.
Content has always been king
Almost any topic, almost every day
BeCreative produces content for some of the leading publications in Ireland and around the world.
Vast ranging experience
Titles have included the Irish Independent Fine Wine & Food Guide, the Sunday Independent Travel Magazine and the Irish Independent Wedding Destinations guide — plus healthcare, home improvement, property and retail.
Digital partnerships
We partner with leading companies in Scandinavia on written and multimedia content for client websites, and have run native advertising and social campaigns for platforms including JOE and Her.
International exposure
We have supplied content to The Sunday Times, The Wall Street Journal and The Washington Post, produced MediaPlanet UK supplements, and written website content for tech companies around the world.
Let’s brief the next piece
Tell us the goal. We will come back with ideas, a plan and the words to match.