About us
A Dublin writing house with a bestseller at the start
Creating compelling content is our speciality, online or off. Brands need, more than ever, to keep their audience’s attention. BeCreative has been doing this successfully for the biggest brands — and doing it daily.
Our story
From Temple Bar to Dawson Street
Wit, originality, and deadlines
Kevin’s experience as a bestselling author meant he could bring wit and originality to advertorial writing — and that demand has never stopped.A number one bestseller
In 1996 Kevin Flanagan published a number one bestseller in Ireland, knocking John Grisham off the top of the list. Freelance features for national and regional newspapers followed, then advertorials and sponsored pieces.
BeCreative is born
The work grew until Kevin could no longer do it all himself. In 2005 BeCreative was born, with a team of writers sharing the workload. Originally named Creative Writing Group and based in Temple Bar.
A publishing partner
In 2007 Ciaran O Conluain joined as co-owner and christened the company BeCreative. The company became one of the leading providers of outsourced content to the Irish Independent, Sunday Independent and Evening Herald.

Milestones
How the company grew
From one writer’s overflow of work to a content company serving titles in Ireland, the UK and the US.
A number one Irish bestseller
Kevin Flanagan knocks John Grisham off the top of the Irish list, then moves into features and sponsored writing.
The writing group begins
Creative Writing Group is founded in Temple Bar so Kevin can share a growing book of advertorial work with other writers.
BeCreative, Dawson Street
Ciaran O Conluain joins as co-owner, the company is renamed BeCreative, and the team moves to 21 Dawson Street.
Ireland’s papers, then the world
A leading outsourced content partner for Independent News & Media, then RTÉ Guide, The Sunday Times, Irish Daily Mail and international titles.
The people
Meet the team
Writers and editors with business understanding. We only hire creative people who can hold a brief.

Kevin Flanagan
Founder, CEO and Editor in Chief
Bestselling author who built BeCreative around wit, originality and a publisher’s deadline.

Ciaran O Conluain
Co-Owner and Business Manager
Joined in 2007, named the company BeCreative, and looks after the commercial side of the house.

Clodagh Dooley
Senior Editor, Writer and Fashion Guru
Senior editor and writer with a sharp eye for fashion, lifestyle and brand voice.

Ben Murnane
Senior Editor, Writer and Doctor of Philosophy
Senior editor who brings academic rigour to features that still read like a conversation.

Shauna McCrudden
Editor, Technical Report Writer and Resident Movie Buff
Editor and technical report writer who can move from specialist copy to culture without dropping the thread.
Dublin
Find us
Working from home
75 Blackheath Park, Clontarf, Dublin 3. Phone 086 606 2868.
Dawson Street office
Third Floor, 21 Dawson Street, Dublin 2 — currently closed. Fifty metres from St Stephen’s Green.
The next brief is welcome
From a single article to a full magazine, we write until you are happy to publish.