Our work
A selection of our work for publishers and brands
Recent examples of our wide-ranging work — magazines that reach hundreds of thousands of readers, sponsored pieces that earn their space, and digital copy that has to land in eight seconds.
What we make
Three ways the work usually lands
Bespoke magazines
Every project has a senior editor in charge who coordinates the writing team. Clients stay informed throughout, leading to a strong, impactful end product that builds brand affinity and sales.
Articles and content marketing
Our speciality is sponsored pieces. They need to be engaging, enjoyable and informative. We know it is all about the story — getting a client’s message through the noise.
Blogs and social media
We create company and brand blogs that people actually read, plus social posts and ad copy. Online content has to grab attention immediately, and our writers craft that every day.
Magazines and supplements
Printed work that still gets read
A senior editor runs each title. A few recent pieces are below.
- Magazine
- Business
Ibec publication
Recent commissioned pages for Ibec — business voice, clearly written.
- Supplement
- Public affairs
European Commission
Editorial pages produced for a European Commission content programme.
- Magazine
- Enterprise
Enterprise Ireland
Feature and advertorial work supporting Enterprise Ireland storytelling.
Also published
Guides, travel and seasonal titles
BCMG titles have included the Irish Independent Fine Wine & Food Guide, the Sunday Independent Travel Magazine and the Irish Independent Wedding Destinations guide.
- Travel
- Irish Independent
Summer Breaks Magazine
Irish Independent, May 2023 — seasonal travel and staycation features.
- Travel
- Regional
Great Western Adventure
A 2022 destination title for readers planning a trip west.
- Retail
- Seasonal
All Wrapped Up Gift Guide
Irish Independent gift guide, 2022 — retail storytelling at Christmas.
- Travel
- Sunday Independent
Sunday Independent Travel Guide
March 2022 travel magazine for the Sunday Independent.
- Regional
- Business
In Carlow
Where ambition, innovation and success meet — a regional business and place title.
- Hospitality
- Guide
Be Our Guest
Hotels and guesthouses of Ireland — a hospitality guide for the Irish Hotel Federation.
Digital
Blogs, native and social
The same editorial standard, written for screens.
Client websites and SEO
Written and multimedia content for client sites, produced with Scandinavian digital partners to help pages earn their ranking.
Native advertising
Campaigns run from idea to publication on platforms including JOE and Her — native pieces that still read like journalism.
Social and ad copy
Short, sharp posts and ads that carry the same story as the long-form piece, without the fluff.
Want work like this for your title or brand?
Send a brief. We will tell you how we would approach it.